Through the process, it was very important to define the church’s theological and cultural values and to create a visual identity that would honor the church’s historicity and launch it into the future. Trinity’s digital landscape updates came in the form of a new website. A new vision for internal communications resulted in the implementation of ministry-specific rack cards, allowing staff to present themselves in a relevant and professional manner. Accompanying oversized postcards were created seasonally, for the internal community to stay connected with upcoming events and to use as an invitation to engage an external audience. Additional environmental elements were incorporated into the internal building to facilitate guests, as well as visual posters and banners to highlight upcoming events or to designate specific areas of the building.
