Shadhika Brand Video
To launch Shadhika's rebrand in 2019, I led creative direction for this video. It was such a privilege to work alongside our all women creative team including the young women program participants and partner site leaders, Shadhika's India-based videographer and our post-production team in Boulder, Colorado. The end-result is a vibrant and inspiration-filled representation of Shadhika's mission and vision, grounded in the organization's girl- and community-centered ethos.
When She Leads: An Interview Series
I began curating the When She Leads interview series for Shadhika in 2020 after COVID-19 began and our usual modes of capturing stories from the field in India were no longer viable. Now in its second year, I have scaled the series into one of Shadhika's most viewed, followed and read offerings. The interviews are produced throughout the year in thematic collections that celebrate and affirm the leadership, innovation, determination and resilience of the young women participants, as well as the women leaders at Shadhika's partner sites across the Indian diaspora. These first-person accounts offer personal insight into the daily experiences of the lives of Shadhika's program participants and partner field staff.
Marketing Collateral
Across in-person and virtual interactions, from one-on-one donor cultivation to fundraising events, I design, create and maintain all of Shadhika's physical and digital marketing materials in-house.
View my design for Shadhika's 2019-2020 Annual Report.
Social Media
Find more on Instagram @shadhika_india, Facebook @ShadhikaIndia and LinkedIn.